There is no doubt that social media is a powerful tool you can leverage to sell your home quickly. Keep reading to learn about the steps you should take to build a strong social media presence. These tips will eventually help you sell your home to a prospective buyer. Identify Your Target Audience to Sell
There is no doubt that social media is a powerful tool you can leverage to sell your home quickly. Keep reading to learn about the steps you should take to build a strong social media presence. These tips will eventually help you sell your home to a prospective buyer.
Identify Your Target Audience to Sell Your Home Quickly
Identifying Your Target Audience is an extremely crucial first step to building your presence on social media to sell your home quickly. A survey suggests, a staggering 68 percent of the current social media users leverage Instagram. These are usually folks born between 1990 and 2006. Measure this against people born in the 1940s and 1950s, the number declines sharply to just 7 percent.
You may target a “20s something” demographic who are on the lookout for their very first home. This can prove to be a very effective channel for you. However, if you want to target retired folks who are keen on downsizing, utilize Facebook as this is their choice of network.
At times, you have to think creatively and look at things from a different perspective. While just 7 percent of the old folks have an Instagram account, thousands of individuals are on other platforms. Do not overlook the effectiveness of a creative, and properly executed advertising tactic on social media. That will help resonate with an under-served segment of the population looking to buy a home.
Create a Picture Album
Take a number of your home pictures and ensure they are terrific ones that show your property in all its glory. Write a detailed and appealing caption for every picture to hook the attention of anyone who sees it.
Moreover, utilize the album description to post your home’s link on various social media platforms. You can cast a wider net that spreads beyond your circle of friends and family. So set your privacy settings of your home’s online album to “public.” Ask your contacts to share this album with their friends who might want to purchase a new home.
Make Videos of your Home to Upload on Social Media
Using a multiple listing service (MLS) for listing your home increases buyer interest for your real estate property. Also, a great idea would be to boost your social media presence online with visually appealing videos of your home. Just create 2-3 minute video tours of your house (make sure you cover both the interior and exterior). Then include a voiceover in the videos that clearly describe your home.
Upload these videos on YouTube for maximum exposure and other social media platforms that you use like Instagram and Facebook. It also includes relevant keywords in the video titles to attract various homebuyers.
Tweeting Your House Listing
Tweeting smartly about the home listing you want to sell is an integral part of your social media presence and can help you find several interested homebuyers very quickly.
Keep in mind that you have 140 characters to inform folks that your home is available for sale and that you would like them to retweet your tweet. For instance, “I am looking to sell my 2-bedroom home in Buffalo! Kindly retweet”. Your home address and home page link are easy to spot in your tweet. You can also use is to use a couple of hashtags like #house for sale #buffalo #real estate #yourneighborhood. This will help you to draw more attention from potential buyers who are looking to purchase a house.