Connecting with potential home buyers and developing new business relationships are two of the most important endeavors that all real estate agents must pursue. One of the most effective ways to accomplish these tasks is to utilize Facebook. While social networks such as Twitter and Instagram continue to grow in popularity, Facebook remains as the
Connecting with potential home buyers and developing new business relationships are two of the most important endeavors that all real estate agents must pursue. One of the most effective ways to accomplish these tasks is to utilize Facebook. While social networks such as Twitter and Instagram continue to grow in popularity, Facebook remains as the most popular social network in the United States.
However, using Facebook to achieve your career goals as a real estate agent isn’t as easy as setting up a page and making the occasional post. Consider utilizing a few of these tips to market yourself more effectively through the country’s largest social network.
The 80/20 Rule
First of all, you should remember to stick to the 80/20 rule.
The 80/20 rule is a very important and effective social media marketing strategy. This rule mandates that 80% of your content and posts should be customer-focused and should encourage engagement. Alternatively, only 20% of your content should promote your business and services. This rule helps create stronger relationships with customers and colleagues as opposed to only posting ads and other promotional content.
Offer Advice for Sellers and Buyers
Offering advice to potential home sellers and buyers is a fantastic way to demonstrate your expertise and capabilities without having your followers feel like your pushing your services too hard.
Advice such as how to effectively stage a home to be sold, what to look for when buying a house, and how to find the right realtor can attract new followers and help you establish yourself as a reliable source.
Update Your Cover Photo
One clever way to advertise your services is to frequently update the cover photo on your Facebook page. You can use this space to highlight homes that you currently have for sale, to post team photos, or to showcase satisfied clients. Photos of available houses may catch a prospective buyer’s eye while photos of your team and clients can demonstrate your credibility and success.
Additionally, this is a good opportunity to make yourself seem more personable to potential clients. Home buyers and sellers need to trust and feel comfortable with their real estate agent.
Ask Clients to Leave You a Review
If your goal is to use Facebook to attract new clients, then asking satisfied customers to leave a review on your business’ page is a great way to generate credibility and trustworthiness within your community. Many potential clients will look for reviews before contacting you directly, so it is important that you reviews leave a good first impression. Read more about the importance of customer reviews.
Using Facebook to foster strong relationships with potential clients and peers is one of the most effective ways that you can grow your career as a real estate agent. Additionally, being a part of the right brokerage can significantly help you achieve your career goals. At National Cash Offer, we provide you with all the tools you need to become successful. Visit us at NationalCashOffer.com for more information.