Benefits of Having Your Own Website as a Real Estate Agent

Benefits of Having Your Own Website as a Real Estate Agent

If you own a business in 2018, you should absolutely have a website to go along with it. Building a strong reputation and developing strong connections with potential customers simply requires a strong online presence. Real estate agents, in particular, can benefit from the many advantages of having a website by being able to portray

If you own a business in 2018, you should absolutely have a website to go along with it. Building a strong reputation and developing strong connections with potential customers simply requires a strong online presence. Real estate agents, in particular, can benefit from the many advantages of having a website by being able to portray themselves as trustworthy and reliable sources to potential home buyers and sellers. Online website builders like Wix, Squarespace and WordPress make it easier than ever to develop your own website with little effort or experience.

If you are a real estate agent and you don’t have a website or don’t feel like you need one, take a look at these benefits that having a high-quality real estate website would grant you.

Local Online Presence

Real estate agents typically focus on serving a certain area. Be it a small county or an entire city, it is important that you are able to establish yourself as the top real estate agent in your area in order to beat out competitors when searching for clients. Having and maintaining a high-quality, search-engine-optimized website will ensure that your name is the first to pop up when local residents search for a reputable real estate agent.

Easy to Find

Nowadays, if people can conduct their business online, they will. Without a website, you will be relying on people to find you through other means which require a lot more effort. In most cases, however, they will simply go to a competitor if they are unable to find you through an internet search.

Through search engine optimization (SEO), the practice of ensuring that your website ranks highly on websites such as Google and Bing, you can guarantee that your brand is the first thing that people come into contact with when searching for real estate agents in your area.

Passive Lead Generation

Not only does having a high-quality website generate more exposure for your brand, but it also allows you to passively generate leads. This gives you more time to work with active clients rather than spending hours making phone calls and taking meetings to generate new ones.

Integrating a conversion form onto your website encourages potential customers to take the next step in their search for a real estate agent. When someone fills out this contact form, they can submit any questions or concerns that they have about your business, and you can decide whether or not it is a lead worth pursuing.

Proof of Success

From the customer’s perspective, searching for a reliable real estate agent can be a very difficult task. Home buyers need to be sure that you can help them find their ideal home for a reasonable price, while sellers need to be confident that you can help them sell their home quickly for the highest price possible. While it’s easy to make claims of being the best real estate agent available, customers want proof that you can get them what they want.

Using your website to showcase your most recent customer success stories is one of the easiest ways to demonstrate your capabilities to potential customers. 

In addition to building a website to accompany your real estate practice, working with the right brokerage is a fantastic way to expand your business and attract new customers. At neXGen Real Estate, we give real estate agents all the tools and resources that they need to become successful in this industry.  

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